Palm Beaches South Florida Homes Condos

The Martin Group of Realtors®
Local Expertise • Global Reach
+1-561-339-1779

Marketing Plan: Typical for Our Listings

8 Week Marketing Plan FLPalmBeach Martin Group

Week 0 - Campaign Setup & Pre-Launch Marketing

You only have one chance to make a first impression with the consumer. Many agents and brokerages stumble on this step and cost their sellers real money when buyers don’t value the home enough to make solid offers. So how can you avoid this misstep? 

Much of the property marketing campaign rests on the consumer’s ability to find your property online… and to find it with the right information. These pre-launch activities, therefore, are designed to seed the marketplace, optimize for SEO, and position the property for the best possible impression right out of the gate.

  • Company branded “Coming Soon” real estate sign placed on property.
  • Marketing Narrative and Lifestyle Story for the property, location, and neighborhoodis drafted with client input.
  • Marketing Copy for the property is distilled from the Marketing Narrative and Lifestyle Story.
  • Featured Property Landing Page on company website.
  • Professional-grade Photos uploaded to the Featured Property Landing Page
  • Property Tour Video uploaded to YouTube and embedded on Featured Property Landing Page.
  • Property posted to company’s Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest Websites.
  • Facebook Ad Campaign starts marketing property for 30 Days using 3 different images to split test for best response.
  • Property Photos posted on local Craigslist, Bing, Yahoo, Neighborhoods, and Others .
  • Client shares link to Featured Property Landing Page on personal Facebook and other preferred social channels.
  • Client shares post from company’s Facebook page on personal profile.
  • Showing System set up by attaching MLS record to lockbox.

Week 1 - Campaign Launch

Launch activities build on the Pre-launch phase by “announcing” the property’s availability through a combination of online and offline channels. By using online marketing to connect with consumers and offline marketing to connect with real estate agents, your property gets the necessary exposure to prospective buyers.

  • Announce new property on market to your national network of real estate agents.
  • Property promoted in the MLS.
  • Property Tour Video uploaded to MLS.
  • Showcase listing on Realtor.com.
  • Property Tour uploaded to Realtor.com.
  • Property posted on company’s Instagram page.
  • Real Estate Flyer PDF designed.
  • Share Real Estate Flyer PDF.

Ongoing:

  • Facebook Ad Campaign to people Likely to Move residential profile.
  • Featured Property on company website.

Week 2 - Campaign Analysis & Improvements

Throughout the campaign cycle, we’ll be checking the data and evaluating whether the message and images are getting the impressions and Click Through Rates (CTR) within the desirable ranges. We will constantly test and make adjustments as necessary.

  • Campaign results analyzed and modifications made to ongoing marketing campaigns.
  • Property Tour Video uploaded to company’s Facebook page.
  • Re-order photos in MLS so property will come up again at the top of searches.
  • Decision on whether Open House is feasible to market the home. If yes, then Open House scheduled for week 3 or week 4.
  • Client shares link to Featured Property Landing Page on Facebook and other preferred social channels.

Ongoing:

  • Facebook Ad Campaign to people Likely to Move residential profile.
  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.

Week 3 - Campaign Optimization

During this phase of the campaign, we’ll let the efforts from the previous weeks do their work to get traffic and views. If we decide to host an Open House, preparation and marketing for it will also take place.

  • Property photos re-posted.
  • New Facebook campaign to promote Property Tour Video.
  • Client shares link to Featured Property Landing Page on Facebook and other preferred social channels.

If Open House is Scheduled:

  • Open House Flyer designed for Client to share with neighbors, friends & family.
  • Facebook Campaign to promote Open House to people Likely to Move residential profile.
  • Client could share Facebook Event for Open House on their Facebook Page and preferred social channels.
  • Open House posted on Craigslist.
  • Door & Telemarketing Campaign by agent to share Open House Info with neighborhood.

Ongoing:

  • Facebook Ad Campaign to people Likely to Move residential profile.
  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS so property will come up again at the top of searches.&

Week 4 - Campaign Performance

There is a constant ebb and flow of marketing activities that start and end simultaneously. This is intentionally designed so a steady stream of online and offline interest is being generated. Ongoing promotion will make sure your property is getting in front of both consumers and to the agents representing those consumers.

  • Campaign results analyzed, and modifications made to ongoing marketing campaigns.
  • Facebook Ad Campaign to Likely to Move Residential Profile
  • Facebook Campaign to promote Property Tour Video ends.

 

If Open House is Scheduled:

  • Open House Flyer designed to share.
  • Facebook Campaign to promote Open House to people Likely to Move Residential Profile.
  • Share Facebook Event for Open House on Facebook Page and preferred social channels.
  • Open House posted on Craigslist.
  • Door and Telemarketing Campaign by agent to share Open House with neighborhood.

 

Ongoing:

  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS.

Week 5 - Campaign Evaluation & Re-Launch

If there is insufficient interest in the property (lack of traffic & showings, negative feedback on value from people who toured the property), then a price reduction is most likely in order.

Research and feedback from the market will give guidance on the price to market the home to sell it within the desired timeframe. Once a new price has been determined, the marketing campaign will be updated and a re-launch will take place.

  • If online traffic is not converting into offline tours, then price must be re-assessed to attract more traffic.
  • Company announces price reduction to its national network of real estate agents.
  • Price updated and promotedon FeaturedProperty Landing Page on company website.
  • Price updated and promoted in the MLS.
  • Price updated and promotedon Realtor.com.
  • Price updated andProperty Photos re-posted on
  • NewFacebook Ad Campaign marketing price reduction to Likely to Move andretargeting company traffic using Website Custom Audiences.
  • Client shares link toFeatured Property Landing Page on Facebook (and other preferred social channels).

Ongoing:

  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.

Week 6 - Campaign Analysis & Improvements

Consistent monitoring of data to determine if the message and images are getting the impressions and Click Through Rates (CTR) is important to present the property in the best possible light in the market. Ongoing campaign improvements and seller support are key to getting the home sold.

  • Campaign results analyzed, and modifications made to ongoing marketing campaigns.
  • Decision on whether Open House is feasible to market the home. If yes, then Open House scheduled for WEEK 7 or WEEK 8.
  • Real Estate Flyer PDF updated .
  • Client could share Real Estate Flyer PDF with neighbors, friends & family.

Ongoing:

  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS.
  • Facebook Ad Campaign marketing price reduction.

Week 7 - Campaign Optimization

As conducted in week 3 of the campaign, we’ll let the efforts from the previous weeks do their work to get traffic and views. If a decision to host an Open House has been made, preparation and marketing for it will also take place.

  • Property photos re-posted on
  • Facebook Ad Campaign marketing price reduction ends.
  • Client shares 3 professional grade photos of their home on Facebook (and preferred social channels).

If Open House is Scheduled:

  • Open House Flyer designed for client to share with neighbors, friends & family.
  • Client shares Facebook Event for Open House on their Facebook Page (and preferred social channels)
  • Facebook Campaign to promote Open House to people Likely to Move Residential Profile.
  • Open House posted on Craigslist.
  • Door & Tele-Marketing Campaign by agent to share Open House Flyer with neighborhood.

Ongoing:
  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS

Week 8 - Agent Network Re-engagement

From the very start, we’ll communicate with our network of real estate professionals, both local and national, so they will communicate with their buyers. During this week we’ll reach out again to our agent networks using a direct marketing message to get their attention and get market feedback on the property.

  • HELP email sent to your local network of real estate agents.
  • HELP social message sent to your national network of real estate agents.
  • Property Tour Video reposted to company’s Facebook page.
  • Client could share link to Featured Property Landing Page on Facebook and other preferred social channels.

If Open House is Scheduled:

  • Open House Flyer designed for client to share with neighbors, friends & family.
  • Client shares Facebook Event for Open House on their Facebook page and preferred social channels.
  • Facebook Campaign to promote Open House to people Likely to Move Residential Profile.
  • Open House posted on Craigslist and other sites.
  • Door Knocking Campaign by agent to share Open House Flyer.

Ongoing:

  • Featured Property on company website.
  • Property promoted in the MLS.
  • Showcase listing on Realtor.com.
  • Re-order photos in MLS.

Questions?

Contact the Martin Group to clarify any questions you may have. They will gladly work with you to complete your real estate goals and market your property. You may text or call Doug Martin at 561-339-3299 or Jason Martin at 561-624-4544. Or if you would rather, Email the Martin Group.

Find out how much the value of your home has increased this past year by requesting a FREE Quick Estimate of a Property’s Market Value.  Or you can Request a longer CMA or Comparative Market Analysis Report for your property. This is good to know before starting to sell a home or condo.

Real Estate Exposure to Sell Your Florida Home

Over 90% of all buyers’ find their home from some kind of online search. Most home buyers and sellers will end up visiting some of the most indexed sites such as Realtor.com, Zillow.com, Trulia.com Bing.com, Yahoo.com and many other Real Estate portals like them.

Once they get to these sites you want your home to look more impressive than everyone else. Real Estate marketing is not only about being found everywhere online, but also making sure that what home buyers and seller’s look at stands out from the competition.

This is achieved by providing high end photography, video tours, and custom written descriptions about your home. In today’s real Estate environment these are the kind of things that separate those home owners that are selling, from those that are languishing on the market.

When you market your home with the Martin Group, you can be certain that what you will get is dominant internet exposure. Not only will your home be syndicated to numerous real estate sites but we also use social media such as Facebook, Pinterest, Google Plus, Twitter, and Youtube, to drive traffic to your property for a quick home sale. Very few real estate agents use these tools effectively.

Lastly and maybe most importantly, your home will be found from competitive online Google searches. Today everybody uses Google as a search tool. Real Estate searches are of course something that many folks will do when looking for a home or condo.

When you work with us you will not only see this website show up for your city or town, you will see many of our other sites and real estate blogs as well. Everything we do is about exposing your home to the masses.

Most Realtors® might have a single page to advertise your home. We have many sites where we advertise your home, even international sites.

“Google this address” concept is done to reinforce home buyers to remember they can find everything under the sun about the particular home of interest. What they will find is all the national Real Estate sites along with our websites, blogs and video tours. We leave no avenue untouched in finding a buyer for your home.

It is this kind of marketing along with our intensity, drive and dedication to the business that has allowed us to be successful. Your property will get the utmost attention.

Many people believe that all Real Estate agents do the same thing to sell homes. This could not be further from the truth. Don’t make this mistake – hire a top producing Realtor® who will increase your chances for RESULTS!

When you work with us, you’ll be getting Realtors® who have over 40 years of experience and expertise in custom home building, home inspections, mortgages, financing, home improvement, moving, and many other subjects for navigating through the home selling process.

If you are thinking of selling your home, we would love the opportunity to interview for the chance to represent your best interests. We have a passion for Real Estate and love to share our marketing expertise! Your home will receive full EXPOSURE when you hire us!

Give us a call if you need top real estate agents in one of these towns: Atlantis, Boca Raton, Boynton Beach, Delray Beach, Highland Beach, Juno Beach, Jupiter, Jupiter Farms, Jupiter Inlet Colony, Lake Worth Beach, Manalapan, North Palm Beach, Palm Beach, Palm Beach Gardens, Palm Beach Shores, Riviera Beach, Royal Palm Beach, South Palm Beach, Wellington, West Palm Beach, or Westlake, Florida.

The Martin Group of Realtors®

Local Expertise Global Reach

Expertise 2022 Award FLPalmBeach Martin Group
Expertise 2021 Award FLPalmBeach Martin Group
Doug Martin Photo FLPalmBeach Martin Group

Doug Martin

Realtor® Emeritus Broker
561-339-3299

Email Me

Jason Martin Photo FLPalmBeach

Jason Martin, PA

Residential Realtor® Agent
561-624-4544

Email Me

Ready to Buy, Sell, Rent, or Invest in Real Estate?

We’ll share tips based on our 40+ years of experience as Realtors® and Custom Home Builders. 

Let’s chat!

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