Palm Beaches South Florida Search Homes Condos

The Martin Group of Realtors®
Local Expertise • Global Reach
+1-561-339-1779

Property Marketing Plan

Campaign Goals

The primary objective of the property marketing plan and campaign is to find a buyer for your home. The criteria for meeting this objective includes the following:

   Selling your home at top price

   Selling within your time frame

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit r value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: $600K remodeled Palm Beaches home in top school district.

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Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

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Schedule a Tour

Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”

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Ask a Question

Viewers can fill out a form, message, text, or call our phone numbers to find out more details about your home. This indicates a high-interest buyer. 

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Learn More

Typically, the next step for this viewer is to schedule a tour to see the home and evaluate it for themselves.

Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

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Number of Listing Ads Viewed

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Number of Landing Pages Viewed

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Number of Listing Inquires

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Number of Showings of Home

Marketing

Our full-service marketing may include the following creative handout or webpage to use in our marketing campaign for your home:

Marketing Plan Handout Example

   Professional Photography

   Full Property Tour Video

   Highlight-Feature Social Posts

   Landing Pages, MLS & Syndication Marketing Narratives

   Featured Property Landing Page

   Facebook Creative (Copy, Design & Video)

   Instagram Creative (Copy, Design & Video)

   YouTube Creative (Copy & Video)

   Mobile-friendly Creative

Distribution

Your home may be marketed on the following popular platforms, plus others not shown here:

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Schedule

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Once at Start

Property Landing Page
Published to Website
Property Tour Video Added
to YouTube Channel

Sign Posted in Front Yard

Post Card Mail Drop

Agent Door Knocking
With Printed Flyer

Start + Ongoing

YouTube Ad Campaign
to Active Searchers
Facebook Ad Campaign
to Active Searchers

Instagram Ad Campaign
to Active Searchers

Google Ad Campaign
to Active Searchers

New Listing Email
Announcement to Email List
Listing Posted in MLS
Local Multiple Listing Service
Listing Syndicated to
Popular Home Search Sites
Listing Syndicated to
International Search Sites

Weekly

Photos & Videos
Posted to Facebook Page
Photos & Videos
Posted to Instagram Page
Metrics Evaluations &
Campaign Adjustments

Monthly

Agents’ Feedback Reports
From Buyer Tours
Agent Door Knocking
With Updated Printed Flyer
Open House Campaign
& Events
Post Card Mail
Drop With Updates

The Martin Group
of Realtors®

Helping you reach your real estate goals!

Expertise 2022 Award FLPalmBeach Martin Group
Expertise 2021 Award FLPalmBeach Martin Group

LOCAL EXPERTISE GLOBAL REACH

Contact Doug Martin Photo FLPalmBeach Martin Group

Doug Martin

Realtor® Emeritus Broker
561-339-3299

Email Me

Jason Martin Photo FLPalmBeach

Jason Martin, PA

Residential Realtor® Agent
561-624-4544

Email Me

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